Song workshop with Team Baba as a supporting program – a format that translates messages into music

Some content can be explained – and yet is forgotten after two weeks. Values, strategy, or a change process may be understood, but rarely remain truly present. This is exactly where a supporting program comes in, one that does not work through additional program items, but through a shared experience: Team Baba transforms key messages from leadership and corporate events into music – and thus into something that connects and has a lasting effect.

Behind Team Baba is the successful Swiss band Baba Shrimps: Adrian Kübler, Luca Burkhalter, and Moritz Vontobel. For over 15 years, they have been a well-rehearsed team with multiple chart placements, the official Olympic song for Switzerland, and almost 1,000 concerts worldwide. They transfer this experience of lived collaboration to the corporate world – as a high-quality format for corporate events, leadership conferences, workshops, and strategy processes.

Song workshop: Collaboration leads to a shared result

The song workshop is at the heart of the supporting program. With professional guidance, participants create their own song—from the initial ideas to the lyrics and melody to the recording, optionally even to stage performance. The format is modular: the pace, depth, and individual stages can be adapted to the target group and setting—whether for a team, customers, a network, managers, or the entire workforce.

For team development, it is crucial how low the entry barrier is—and how well the format integrates different personalities. No prior musical knowledge is necessary for the song workshop. Every participant can contribute regardless of experience or talent. And: each person decides for themselves how they want to participate – in the choir, as a solo voice, with their own instrument, or behind the scenes with lyrics, arrangement, or performance concept.

This creates a process that is often neglected in everyday working life: developing something together, making decisions, listening to each other, building on ideas, and ultimately bringing them together in a visible (and audible) way. This is precisely what strengthens identification, promotes cooperation, and creates lasting bonds.

Audio protocol: The day condensed into a musical summary

If the supporting program is also intended to capture the course of an event day, Team Baba supplements the occasion with an audio protocol. The team actively listens throughout the day, picks up on key content in surprising interludes and Q&As, and condenses the core messages into an exclusive musical stage performance at the end.

This form of summary has a different effect than a classic protocol: it gets to the heart of the matter, remains emotionally present, and can then be used in a variety of ways—for example, for intranet posts, follow-up meetings, or internal events. This is particularly valuable for companies when content is not only intended to take place “on one day” but must also be carried over into everyday life.

Live act in the evening: A stylish finale with Baba Shrimps

On request, Baba Shrimps can round off the event with a live performance and provide musical accompaniment for the evening – as an emotional highlight and stylish finale. Especially after an intensive workshop or strategy day, this is a seamless transition: from concentrated work to exchange, networking, and an evening that continues to resonate together.

What companies take away: values, team spirit, and a song that leaves a lasting impression

The added value is not only created in the moment, but also in what remains: strategy and values are emotionally anchored, cross-departmental collaboration becomes tangible—and in the end, there is a lasting result: your own song. This can be used for internal communication, social media, events, or even on hold music. The format can be used across all industries – whether construction, finance, tech, healthcare, or sports.

If you want to develop teams, you need formats that enable participation and create genuine connections. The song workshop provides a clear framework for this: each person finds a role, everyone works towards a common goal – and the result can be activated again and again later on.

Would you like to use Team Baba as a supporting program for your next corporate event, leadership workshop, or strategy process?

The MICE Service Group will help you define the right format – from setting objectives to scheduling and timing to integrating audio recordings and live performances. The result is a program that not only entertains, but also consolidates content, activates teams, and ultimately delivers a result that can be carried forward internally.